Once upon a time at id event: The idea. This is the precious and imperceptible raw material, the versatile and mysterious particle, the primary and essential ingredient for dreaming up large, one-off universes, strong and unconventional decors, and atmospheres at once unique and ephemeral. This idea is the basis, the starting point, the essence of every event. A single; tiny idea… And then everything that goes with it: searching, drawing, counting, calculating, ordering, producing, storing, installing, transporting, printing, assembling, setting up, dismantling, reassembling, re-dismounting… Because without this, the idea is doomed to die in the maze of the imagination. But an idea that becomes action, becomes magic… And then, at id event you'll find no sweet-selling smiles, but unpretentious sincerity, from authentic, rounded people whose sole aim is to produce beauty. They work, in silence, but how… Perhaps also because behind the idea, there is simply a lot of know-how, work and passion.